SAMAG’s next seminar will focus on audience research. It will be a forward-looking discussion about commissioning, managing and applying audience research in arts and culture management. Our panel brings experience from the arts, media and beyond.

We’ll discuss what the latest data says about how audiences are changing, and what it means for arts marketing, programming and fundraising. We will also hear from experts outside the arts about innovative approaches to research and analytics, and what the future holds for this exciting field.

Come and be inspired to kick-start your own research project, gather some tips and tricks, and test out some of the new audience research tools currently available. There will also be experts available to take your questions afterwards.