For many of us the development of a strategic plan is an onerous process. If it was not a funding requirement for state and federal government, most companies probably wouldn’t bother. So SAMAG is starting the year with a practical investigation into the approach and philosophy required to generate an effective strategic plan. As many companies prepare to submit operational funding to Arts NSW and the Australia Council in 2015, this seminar will look at ways your organisation can plan for vibrancy, originality and sustainability without selling your artistic soul.